ISSN : 2287-173X / E-ISSN : 2733-4848
(2013)
pp.85~110
우리나라 무역전시산업의 국제경쟁력 제고를 위한 한·미 무역전시산업의 비교연구
The aim of this research is to analyze the system and policy of USA's trade exhibition in
dustry, one of the best trade exhibition industry in the world, and to gain operating know
-hows by comparing it with Korea's trade exhibition industry.
Specialized practical human resources training, excellent exhibition ability, plentiful nature
tourism environment, cheap lodging charges and rent, well-prepared entertainment has all
owed USA's trade exhibition industry to occupy about 1% of the total GDP. Thus we wis
h to discover the operating know-hows of USA"s trade exhibition industry.
전시산업(Exhibition Industry),무역전시(Trade Exhibition),국제경쟁력(International Competitiveness)